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Let’s start with your why. Why are you considering quitting your full-time salary-paying job? Why are you considering risking certainty for uncertainty? For me, it was freedom over everything. I wanted the freedom to use my time as I deemed fit. I wanted the freedom to choose to drop the kids off at school and attend school plays. I wanted the freedom to do what I wanted, how I wanted and when I wanted. This is the case for me, though it might not be the same for you.

For some others, it is the passion that drives them; they feel a strong urge to change the world and cannot be confined in a cubicle. Something inside so strong by Labi Siffre comes to mind here (not in the lines of apartheid, but just the urge to do something from inside you). Yet, many others never get the courage to take the plunge to bring their dreams to life.  For those who chose to take the plunge, these 5 rules should guide your path and help you reach your full potential.


Maintain a positive attitude

Have you ever noticed, when you are depressed or sad, everything around you seems to go south? The more you descend into depression, the worse things seem to get. Do you think this is a coincidence? More often than not you attract what you are in the same vibrational match with. Which means that when you are in a low vibration you tend to attract negative outcomes. I believe you understand the concept of the law of attraction that was made mainstream by the book called The Secret. My advice is to alway monitor your thoughts because negative energy can only get a grip on you when you hold negative thoughts.

Surround yourself with things that make you happy, cut out negative people from your life, wear bright colors that lift your spirit. Whatever works for you. A positive attitude is a key to surviving and achieving your highest potential.

So what! your bank loan has gone bad? That equipment you bought was a bad business decision? The staff you invested so much in left you without notice? Pucker up and hold your head high, you will be fine. What doesn’t kill you only makes you stronger.


Be Authentic in all you do

We are all different. Every single person has that one thing or a combination of things that makes them stand out. Your idea may not be groundbreaking or completely new, but your delivery can be. It’s okay to follow industry trends and keep abreast of what goes on in your field, but don’t be pressured to follow the crowd. You’ll learn, as you get older, that rules are made to be broken. Be bold enough to live life on your terms, and never, ever apologize for it. Go against the grain, refuse to conform, take the road less traveled instead of the well-beaten path. Laugh in the face of adversity, and leap before you look. Dance as though everybody is watching. March to the beat of your own drummer. And stubbornly refuse to fit in. These are the beautiful words of Mandy Hale, in her book, The Singe Woman, love, and a dash of sass


Set targets and smash them

Many women I have interacted with, are often conservative in setting monetary targets. I was a victim of this when I started out. We just never reach high enough, we fear that we might be seen as greedy, ambitious (why this is a bad thing, I would never know), or “ungodly” (Nigerians will understand this more).

Open up your mind and set targets that will stretch you. You are capable of doing far more than you can imagine. You only discover this capability when you stretch yourself. So my dear mumpreneur set those targets and smash them like the boss that you are! Go girl!


Celebrate every single win

When you smash those targets you set, no matter how small they may seem, you deserve to give yourself a pat on the back. Note that every single milestone matters.  Celebrating milestones gives you something to look forward to. If you don’t celebrate yourself, no on will celebrate you.

One of my mentees called me about two weeks ago to announce that she had gotten her very first client appointment; we were over the moon with this milestone. She had been working hard for so many months, researching, documenting and planning, so the feeling of getting that one phone call was priceless. Yes, we did a celebratory dance!


Keep going, no matter what

Truth is, there will be moments where you will doubt the validity of your dream, times when you would feel completely lost. Don’t give up; know that this is absolutely expected. Hardly do I know any entrepreneur that hasn’t been through this phase in their journey.

Trust your journey, take the relevant lessons from your experiences and turn them into momentum. You might start out thinking you fully understand your vision and realize along the line that clarity comes with time and experience. Relax you got this.

As usual, I look forward to your comments. Don’t be a stranger, drop me a line and let me know how this article has helped or not (I hope it did, lol).

Mofolusade Sonaike is the CEO of and Creative Director of, a network of mum owned businesses that delivers capacity building and support. She's an entrepreneurship advocate and coach as well as an entrepreneurship content creator


  1. T. says:

    One needs to remind oneseflf of these every day! Thank you Mumpreneur??

  2. Faith says:

    Thanks Sade for your insightful post…
    I consider this part “Your idea may not be groundbreaking or completely new, but your delivery can be”, very deep. Many potential mumpreneurs get discouraged by the fact that they do not have new business ideas. .. Thanks for your continuous advocacy on the need for women to succeed at home and business fronts

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