Creative Ways To Use Social Media For Business Success

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Creative Ways To Use Social Media For Business Success

Social Media in itself can be a blessing or a curse depending on how you look at it and apply it. I have had to unfollow some people from my social media timelines because the content they share not only fail to add value to me but also their contents depress and discourage me. I know most of us have one or two like that, who delight in spreading the bad news. So, I totally understand why many of us would want to avoid social media altogether, but why miss out on the benefits just because you can’t handle the bad news or that annoying friend that can’t wait to brag about any little accomplishment or show off that newly bought accessory  – a subtle way to handle this rather than unfriending them is to just click that unfollow button and give yourself some peace.
One of the greatest ways to clean up your timeline is to decide first what is important to you, next up is to decide what image you want to project online. The first step helps you decide who to connect with and who not to, while the second determines the kind of content you put out which helps your tribe find you.
I know you might still be wondering what value can social media add to your life or business? In this article, I will give you five compelling reasons why you should be using social media for your personal and business brands, based on first-hand experience.

 

Get found online

Social media presence cannot replace having a website, the best practice is for you to drive traffic and engagement through your social media activity to your website. Unless you have tons of money stashed somewhere to spend on running ads, your website is more or less a ghost town if you don’t drive traffic to it with your social media.
According to a report from the traffic-analytics service Parse.ly, Facebook  has overtaken Google by a significant amount.
Have you ever met someone new and immediately checked them out online? This is becoming the norm these days. I have a friend who lost a job opportunity because he couldn’t be found on Linkedin. The interview was a virtual one and he had all they wanted for the job, except that he wasn’t present online. For them, this was unacceptable.
If I searched for you online, what would come up under your name? Enter your name in a search engine and see. Try it now and let me know what you got. Below are creative ways to use social media for business success

 

Grow and Interact with your clients

Once you have decided who your target audience is, you can start to put out content that resonates with them. There are tricks to getting visibility for your content, but this is not the article to address that, just know that content is king.
As funny as this might sound, interacting on social media is just like interacting in real life, you get what you give out. Do you respond to comments left on your content? Do you interact with others in your industry by simply sharing, commenting on their content, as well and generally just being human? Sometimes, we can be so consumed with the thought of generating and putting out content that it becomes mechanical with no interaction. People want to connect with you on a personal level when they do, they either like you or not, if they do (like you that is), they get to trust you over time. Here’s the thing to note, people prefer to do business with humans they connect with rather than brands. That’s why most brands are putting up a human face.

 

Track social trends and trends in your industry

Creating content that is timely and relevant requires that you are up to date with trends and standards. There is a lot of competition for attention online these days that getting engagement for your content without spending some money on advertising is almost impossible.
It is not all over, though, if you can spend time monitoring trends and creating content that is relevant and timely, you can increase your chances of getting your content seen. An example is the #mannequinchallenge; before you roll your eyes, hear me out, lol. I’m not saying you have to jump on every trend; some are even pointless if you ask me, but some are worth adopting to give your message and content the needed visibility boost. Try to do a challenge and use the relevant hashtags, then tell me how it impacted on your engagement online.
Now that’s that for social trends, how about trends in your industry? What is everybody talking about right now in your industry, you might want to put in a word or two. Not just for the sake of it, but because you are supposed to be an authority in that space, don’t you think? You really can’t afford to be mute about relevant topics online. That’s just a no no.

 

Track what people are saying about your brand online

 The concept of tracking what people are saying about your brand online is known as social listening. The marketing dictionary by “trackmaven” defines it this way; Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. – http://trackmaven.com/marketing-dictionary/social-listening/
Why is this important you may ask? What better way is there to get insights and feedback on what is working for your brand and what is not. The beauty of social media is that people feel empowered behind their laptops and don’t hold back in expressing their feelings. Now don’t get me wrong, we have trolls who get online to bully and say nasty things about brands. But don’t panic, you can turn this to your advantage if you are creative and strategic. An example is the mean tweets show by Jimmy Kimmel Live, have you seen that! I totally love it and find it hilarious how mean tweets targeted at people are turned around to entertain us. You should totally check out the one with Obama.

 

It’s affordable

Now to the part we all like! Cost savings. If you think running a facebook or instagram ad is expensive, try paying for airtime on national television or radio. Come back and tell me how that went 🙂 … #dropsmic

I hope with these few points of mine, I have been able to convince you and not confuse you that social media is good for you. You know I like to play. You know what else I like? I like reading your comments, don’t be a stranger, drop me a line or two and make my day.

mumprenuer
mumprenuer
Mofolusade Sonaike is the CEO of Branded.ng and Creative Director of Mumpreneur.ng, a network of mum owned businesses that delivers capacity building and support. She's an entrepreneurship advocate and coach as well as an entrepreneurship content creator

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