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Mumpreneur, I know your struggle!

Not too long ago, I was exactly where you are now. In May 2016, I left a really good corporate job in Insolvency to face entrepreneurship full time. To be honest, quitting my job at that time was a reaction to an incident at work. I marched over to HR and gave my notice and then I freaked out about not planning it first. After freaking out, I started putting a plan together. If I had planned my exit, I may have stayed a little longer and made the job pay to set up my business. Then again, I didn’t have a clarity of purpose at the time so I would have been funding the wrong business. At the end of the day, I would say all things worked out the way it was supposed to. After all is said and done, I’m glad I launched out, took the plunge and employed myself. Nothing can really, fully prepare you for this journey called “Entrepreneurship”. Those times were though, I felt really selfish because my husband had to shoulder all the bills alone, without any warning really. I took a part time gig to help out but I hated it to the point where I started to get sick. I began to immerse myself in getting more knowledge so I can grow and cut short this painful journey. I didn’t want it to last long enough for my husband to resent me.

As I delved more into this world of entrepreneurship, I started thinking about what type of impact I wanted to have. I was already on Facebook live doing motivational talks, which I started randomly one night, hair looking crazy and all.

You see…

  • I know the ‘9-5’ struggle all too well.
  • I know the ‘unfulfilled’ life all too well.
  • I know the ‘quit your job without a plan’ life all too well. 
  • I know the ‘what is my purpose’ struggle all too well
  • I know the ‘what if I fail’ struggle
  • I know the ‘going live for the first time’ nerves all too well
  • I know the ‘I’m not making money’ struggle
  • I know the ‘who is my audience’ struggle
  • I know the ‘mumpreneur’ struggle
  • I know the ‘wifepreneur’ struggle

You name it!

If you’re experiencing any of these right now, you are not alone. There are a couple of reasons why the transition from work to entrepreneurship gets rocky. I’ve found that people with great work ethics, the star employees, managers/ supervisors pet, etc usually slack off at their business.

 

Why is that?

You’re the Boss Mentality – you no longer have to answer to someone else. You’re on your own clock and watch.

Flexibility – Most mumpreneurs do not have set office hours. Hence you end up working throughout the day or spend time researching and prepping.

No formal work space – most mumpreneurs work from home and even if you have a work desk you sometimes prefer to work from your couch or bed.

No schedule/ Plan – most mumpreneurs do not have a plan for the week, let alone the day, so you end up breezing through the day and doing things as they come.

Distractions – you are open to a lot of distractions because you’re not in a strict work environment. You are open to distractions from the TV, Radio, Phone, Chats, Messages, Friends and Family Members.

No Accountability – you have no one to hold you accountable if you do not complete a task or reach your daily/ weekly goals.

Conversion – most of you may not have a conversion plan. If you set a certain amount you want to make in a month or from a specific product/ service, make a plan to make sure everything you do converts to reach that target.  

 

How can you get off the struggle wagon?

Invest in your business because like I always say, it has your name on it, it’s your company.

If you’re struggling in any of these areas, create a system to address them.

Make sure you set office hours, and if you need to take any time off for a personal reason, make the time up like you would at work.

If you have to work outside of your office space, make sure you are productive.

Create a schedule based on your tasks. Avoid distractions, find an accountability partner or group and lastly, work on your conversion.

To address your conversion issue, a great tip I learnt is to build your audience and create contents, products and services that fit them so that you have a good conversion rate.

 Now that you have identified your area of struggle and you know what to do to overcome it, go out and be great. I’m rooting for you!

Lola Coker-Esu is an Author, Speaker and Coach whose main objective is to help female entrepreneurs build their businesses with confidence so they can live the life they desire. She hopes to achieve this through training on building your confidence and creating passive income.

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Lola Coker-Esu
Lola Coker-Esu
Lola Coker-Esu is an Author, Speaker and Coach whose main objective is to help female entrepreneurs build their businesses with confidence so they can live the life they desire. She hopes to achieve this through training on building your confidence and creating passive income.

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